For ambitious business owners, growth isn’t just about increasing revenue — it’s about making informed decisions that drive profitability and long-term success. Key Performance Indicators (KPIs) give you clarity on how your business is performing, highlight areas for improvement, and guide strategic decisions.

At Gallagher Keane, we help Irish businesses combine finance expertise with actionable insights, enabling owners to focus on growth with confidence. Here are five KPIs that matter most:

1.Revenue Growth Rate:

Tracking how quickly your revenue is increasing shows whether your business is expanding sustainably. It also highlights trends and helps forecast future performance.

2.Gross Profit Margin:

This KPI measures profitability at a core level, showing how effectively your business converts sales into profit. Improving margins can make a significant difference to cash flow and reinvestment potential.

3. Current Ratio:

This assesses short-term liquidity — your company’s ability to meet its obligations over the next 12 months. A ratio below 1 may signal cash flow strain, while too high a ratio may indicate underused assets.

4. Customer Acquisition Cost (CAC)

Knowing how much you spend to acquire each new customer helps assess the efficiency of your marketing and sales strategies. Lowering CAC while maintaining quality customers increases overall profitability.

5. Debtor Days / Accounts Receivable Turnover

Tracking how quickly customers pay their invoices improves cash management and highlights potential collection issues. Efficient credit control supports healthier cash flow and less reliance on external financing.

Focusing on these KPIs gives business owners the insights needed to make informed, strategic decisions — without the guesswork.

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