As a social media influencer, you might wonder whether the gifts you receive—whether products, experiences, or other perks—are taxable. The answer depends largely on how you use the gifts and whether they’re linked to your promotional work. Here’s a detailed breakdown to help you understand your tax obligations.

1. Gifts Received without Promotion

If you receive a gift (for example, a product) valued under €3,000 and you do not promote it on your channels, you typically do not have to pay tax on it. Since the gift isn’t linked to any service you provided, it’s not treated as income.

However, if the gift’s value is more than €3,000 and you do not promote it, the small gift exemption no longer applies. Revenue may treat the gift as a taxable benefit depending on the circumstances, especially if there is any suggestion it could be linked to your work. It’s important to keep records and seek professional advice in these situations.

2. Gifts Received and Promoted

When you promote the gift, for example, by posting a review, tagging the brand, or creating sponsored content,  the gift is considered payment in kind for your services.

The full value of the gift counts as taxable income and must be declared on your tax return, regardless of whether the value is above or below €3,000. The €3,000 exemption does not apply when the gift is linked to promotional activity.

3. Small Gift Exemption

There is a small gift exemption for gifts under €3,000 if they aren’t linked to any services you provide.

• This exemption only applies in specific circumstances and must be properly documented.

4. Items Donated to Charity

If you receive items at your public address but donate them without using or promoting them, there are no tax implications.

• Keep thorough records of such donations in case of an audit by Revenue.

5. Press Trips and Other Benefits

Non-cash benefits like press trips, hotel stays, or flights provided in exchange for promotion are generally taxable income.

• The value of these benefits must be included on your tax return.

6. Deductible Expenses

If you use gifts or benefits for legitimate business activities (e.g., creating content), you may claim related business expenses.

• However, you cannot claim the value of the gift itself as a deduction since you didn’t purchase it.

7. Filing your Tax Return

• You must declare all taxable gifts and benefits on your tax return.

• Use the Revenue Online Service (ROS) or myAccount to file your return.

• If unsure about a gift’s tax status, consider using the Expression of Doubt procedure when filing.

Gifts linked to promotional activities are taxable income, so keep detailed records of all gifts, their values, and usage to stay compliant with Revenue guidelines.

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